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Psychology

The Power of Persuasion:
The Psychology of Leadership

by Geary L. Smith

Do you have the ability to lead others? Do you have leadership qualities that stand out from the rest of the crowd? And, do you have the power of persuasion to influence others to follow you?

These are just a few of the many questions that I pondered during a recent class on leadership. The ability to lead and persuade others is so crucial in today's life. Good leadership encourages other people, sometimes complete strangers, to work together in unity for a shared vision. Leaders delegate duties and responsibilities to the best-qualified person to complete the job in the required time schedule. Therefore, no matter what field of endeavor you are pursuing, whether a student, teacher or executive, the skill to convince and to persuade others can make some astounding changes in your life. Here are some helpful tips that I would like to pass on to you to consider in developing your power of persuasion:

1. Have a clear vision and be able to communicate (verbally and written) effectively.
   
   
2. See the "bigger picture", not some single-minded vainglory concept of yourself. You must be able to be a "Team Player."
   
   
3. Try to be considerate, friendly, empathic, sympathetic, respectful, loyal and compassionate.
   
   
4. Allow others to do their jobs. You do not have to be "hands on" all of the time.
   
   
5. Listen effectively to the concerns and desires of others. Many times we just do not listen to others and are concerned with our own thoughts and needs. I remember in college that a professor once said something before a test to give us extra credit. Sadly, the majority of the class did not get the extra credit. They simply did not listen and pay close attention.
6. Make quick and effective changes when things are not going right.
   
   
7. Have passion, zeal and a fervent spirit about your vision. My speech coach once said, "So many times it is not what you say, but how you say it." Show excitement, if you want others to be persuaded.

Being an effective leader and developing the power of persuasion are difficult tasks. You must be accountable for your actions and decisions, and be responsible. You must take a step outside of your "comfort zones" and reach for new heights. I remember my first public speech in front of a large crowd. I was terrified and so nervous. What would others say or think? But, now I speak on a regular basis with very little fear. The situations that make us feel uncomfortable or afraid to try will help us grow stronger in the end. Like so many other skills, the power of persuasion can be developed and learned with patience and practice.

Married to Tonnette, Geary L. Smith has two daughters, Jessica and Somer. Mr. Smith has a B.S in psychology from Morehouse, M.Ed. Stephen F. Austin and is currently working as counselor/administrator in a juvenile center.

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